OMNIPEACE SIZZLE REEL
OmniPeace is an apparel & product line dedicated to building schools in Africa (7 schools to date), plus a music school in Rwanda, "RWANDA ROCKS". My journey with OP is longer than can be presented in this format, but here's a little overview.
I began working with them at the very inception, before the name was even in place. The founder had just returned from Africa and wanted to do something to support the conditions she saw there.
One of my other clients recommend that she contact me to sort it out. That started a very long and powerful journey. The original goal was to create products that either support Africa (aka beans for chocolate) or raise awareness to the issues (aka condoms for aids awareness) and send 25% of the sales to Africa through Millennium Promise. What it ended up being was an apparel company that started a movement.
That movement resulted in building seven schools in Africa. Then a few years later, the first ever music school in Rwanda, called Rwanda Rocks. More about that below.
BRAND DEVELOPMENT & STRAEGY
LOGO / BRANDMARKS / IDENTITY / PACKAGING / APPAREL / DECKS / PRESS KITS / GREETING CARD COLLECTION / MARKETING PIECES / WEBSITE DESIGN
RETAIL DISPLAY AT KITSON, BEVERLY HILLS
Before becoming the apparel line it's now known for, (and before it was even yet named "OmniPeace") OP was originally launched as a product-driven effort to support Africa.
Those efforts included chocolate and condoms. Chocolate to support the bean trade, and condoms to bring awareness to the aids epidemic.
Apparel was a bit of a happy accident.
RWANDA ROCKS LOGO
In 2015, OmniPeace launched Rwanda Rocks, the first ever music school in Rwanda. The long-term goal is to produce a concert in Rwanda inspired by the 1985 historic Live Aid Benefit. With that, Mary (Founder) bought the rights to the Live Aid logo.
PROCESS. Live Aid is the driving force and inspiration behind this project. So we wanted to pay homage to that legendary event by keeping the structure of the Live Aid Logo in place.
DESIGN. With that, I built out the rest of the logo and brand to support and represent the vision behind Rwanda Rocks.
I continued to evolve it through multiple pieces, including sell-sheets, invites, auction books & programs for fundraisers, and a 52-page deck.
RWANDA ROCKS ONE -SHEET
RWANDA ROCKS FUNDRAISING BROCHURE
RWANDA ROCKS 52 PAGE DECK