SISTER GIANT was a three-day event conceived and hosted by Marianne Williamson. It was held at the Saban Theater in Los Angeles, CA.
Marianne is a renowned spiritual author, lecturer, and teacher with a formidable passion for politics.
The purpose of this event was to incorporate spirituality into politics, as well as to encourage and support women in politics.
EVENT BRANDING FROM SCRATCH
CONSULTATION / LOGOS / IMAGERY / ILLUSTRATION / POSTERS
POSTCARDS / ART DIRECTION / WEBSITE DESIGN
MAIN EVENT POSTER WITH SECONDARY LOGO.
We commissioned an Illustrator to recreate the Alberto Vargas piece, "Varga Girl, with some "Sister Giant" inspired modifications.
This was a unique event with a lot of moving parts and visions to harness, and I loved every minute of it. I got to combine my branding and party planning skillsets. Add to that a spiritual focus and unique experience to bring to life! that's a better time than even donuts and cake :)
PROCESS. Consulted and collaborated with Marianne to conceptualize the overall experience of this event through every point of contact. We wanted it to have a look and feel that broke the traditional mold.
DESIGN. Designed all the main pieces and style guides for the event.
ART DIRECTION. Art Directed the Vendors, Illustrators, Marketing, and Web Developers.
SECONDARY EVENT POSTER WITH PRIMARY LOGO.
We commissioned a different Illustrator to recreate the famous Betsy Ross image, but with very modernized adjustments.
Tomorrow begins Sister Giant, and I want to thank you again for your marvelous work . With your art, you set the vibrational frequency of excellence and power that has called to people from all over the country. 1300 from all fifty states are registered as of now. Your hand is all over Sister Giant.
I hope you'll be able to make it over for the event; nothing would make me happier than to see you acknowledged on Sunday afternoon. You deserve the appreciation and applause.
Thank you again for adding your talent to a cause that is already touching many hearts.